“Every day I would go home and bake, because that’s what you do when you love to bake–you bake.”Christina Tosi
About the bake off blog
Ever wondered which of the 100,000,000 chocolate chip cookie recipes online–half of them claiming to be the best–is TRULY the best? Me too.
That’s what inspired the bake offs featured on this blog–a strenuous testing (with data-driven feedback) of some of the most popular internet recipes in a side-by-side comparison to find the best.
Basically, I got tired of sifting through hundreds of gorgeous recipes on Pinterest in hopes of finding a recipe that tasted as good as it looked.
In each bake off, I test anywhere from 8-16 recipes against each other (yes, usually I make all or most of the recipes myself on the same day!) and invite as many people as possible over to be my taste testers to judge and rank each recipe. Then I analyze the data to determine the crowd favorite.
So far, I’ve tested chocolate chip cookies, pumpkin bread, pumpkin pie, and brownies, and many more. If you’d like to see a specific bake off subject in the future, drop me a line at erika at thepancakeprincess dot com or via instagram! You can check out my live reviews on YouTube!
I started The Pancake Princess in 2012, right after I graduated from college. Originally from near San Francisco, I moved to Houston for school and never left–I’ve been here for almost 10 years! I was an English major in undergrad, received my MBA from Rice University in 2016 and have enjoyed applying my skills to baking spreadsheets ever since. I also do freelance food writing for Houston Press on the side!
My dessert of choice? Any Milk Bar layer cake. My pancake of choice? I’m still on the hunt for the perfect recipe!
Thanks for visiting!!