The Pancake Princess

A baking blog curating internet recipes.

Welcome to the Pancake Princess

The Pancake Princess is an award-winning baking blog curating the internet’s most popular recipes. In 2021, The Pancake Princess was selected as Saveur Magazine’s Reader’s Choice for best Baking and Sweets and one of Southern Living’s Cooks of the Year.

With more than 210k followers across Instagram, Tik Tok, Pinterest and YouTube, readers from all over the world come to learn about the best recipes, techniques, and ingredients. And because what they find here is different than other blogs, they regularly engage with the content.

They love the unique approach of the bake off post, thanks to stringent recipe testing, descriptive photos and a data-driven approach to analyzing the best recipes.

Readers rely on The Pancake Princess to help them find their ideal recipe and refine their baking techniques thanks to well-researched tests.

LET’S WORK TOGETHER
A slice of lemon meringue pie on a white plate next to the whole tart missing one slice.

How I can help

Do you provide excellent, consistent baking products that will help bakers create incredible baked goods? Let me help spread the word!

Sponsored blog posts: My goal is to work with brands that I love and can whole-heartedly promote. You can expect gorgeous photos of your product or brand and a data-backed (where possible) explanation of why people should choose you. Sponsored post packages will also include social media posts.

Sponsored social media posts: Looking to start an online dialogue about your brand? Let’s take the conversation to Instagram, YouTube, Tik Tok, Pinterest or Facebook!

Vibrant food and recipe videos: Let’s work together on Instagram, Tik Tok, YouTube, your website, or anywhere that uses video!

Stunning food photography: Like what you see? I can provide vivid images customized for your brand.

Examples of Sponsored Work

I’ve worked with brands including Philadelphia Cream Cheese, Fage, Imperial Sugar, White Lily Flour, MacKenzie-Childs, Reynolds Kitchens, Two Chicks, Kroger, Prima Wawona, Envy Apples and more.

An olive oil cake with a strawberry compote with a slice missing on a black and white checkered cake plate.
A slice of golden olive oil cake on a white plate.
Several slices of gingerbread coffee cake on a white plate next to a container of Fage sour cream.
Fage Sour Cream Campaign
A close up on gingerbread coffee cake on a white plate.
Fage Sour Cream Campaign
Two slices of 4-layer coffee cake next to a bag of White Lily Flour.
Overhead shot of cake slices on a white plate surrounded by bags of Imperial Sugar.
Imperial Sugar Carrot Cake Campaign
Overhead shot of cake slices on white plates with forks surrounded by bags of Imperial Sugar.
Imperial Sugar Carrot Cake Campaign
Baked s\'mores cookies on cooling racks next to a roll of Reynolds Kitchens parchment paper.
Reynolds Kitchens Parchment Paper Campaign
A smore\'s cookie broken in half on a wire baking rack.
Reynolds Kitchens Parchment Paper Campaign
Two cans of Two Chicks next to slices of a frosted bundt cake on white plates.
A chocolate-frosted mini cheesecake on a white plate with a fork taking a bite.
Mini cheesecakes on a white plate topped with chocolate ganache, toasted marshmallows and graham cracker pieces.
Mini cheesecakes on a white plate topped with chocolate ganache, toasted marshmallows and graham cracker pieces.
A cinnamon roll with freeze-dried strawberries on a white plate next to a bag of RIND dried strawberries.
A hand holding up a can of Two Chicks next to a plate of baked brie topped with fruit.
Two cans of Two Chicks on a marble table next to a plate of crackers and a white plate with baked brie.
A smiling woman holding a tray of brie on crackers with cans of Two Chicks.
A bowl of peach compote on a white background with a couple peaches and green leaves.
A slice of cake topped with sliced peaches, ice cream and crumbles on a white plate.

Pancake Princess Reach

Monthly Pageviews

250k+

Instagram Followers

172K+

Unique monthly visitors

135k+

How Fans Describe Pancake Princess:

  • I can’t tell you how much I love your blog. Before it was so hard choosing a recipe when I wanted to bake something new. And I was constantly worrying about if I was making the right choice going with one recipe versus another. Your bake offs give me such confidence, and I can pick recipes based on my taste. I recently took the winning apple pie crust from the flour bakery and put it in the bon appetit filling which got 2nd I believe, but sounded more suited to my taste. OMG!!!!! I’m making the winning recipe from your coffee cake right now. This blog is one of the most refreshing things I’ve ever seen in the online baking community. Thank you soooo much!! You have helped me become a better baker. ❤️ – Caleb
  • Of all the blogs I follow, I like yours the best. It’s very educational and I get a lot more out of it than a recipe. The comparisons of the recipes from various blogs/books are very helpful in determining the differences between them side by side. Maybe one day we will see a Rugelach bake-off (hint, hint) – Mike
  • Think I’ve mentioned this before but you’re truly the reason why I’ve become a better baker! Not only do you make deciding which recipe to you 10x easier with your bake offs but I love all of the tips and tricks you’ve shared that can really bring my baking to the next level 🙂 – Daniel

Let’s Work Together!

Reader Interactions

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